If you're making these the day you plan to bake them, preheat the oven to 200 F/93 C (to help the cinnamon rolls rise), and line a 9x13-inch, light-colored metal pan. Set aside.
Place the dough on a lightly floured surface and roll it into a large rectangle that's about 24 in x 18 in (I use a ruler and recommend you do too!). Spread 1/2 cup of softened butter evenly over the dough, then spread the cooled filling on top of the butter.
Use a pastry rolling cutter, pizza cutter, or long knife to cut 12 equal strips (roughly 2 inches in width) and then roll each cinnamon roll up individually. Place them in the prepared 9 in x 13 in pan. Alternatively, you can also roll the dough into a log and cut each piece with dental floss.
If you are making these cinnamon rolls the night before, cover the cinnamon rolls tightly with plastic wrap and place them in the fridge overnight. Then take them out of the fridge the following morning, preheat your oven to 200 F/93 C, turn off the oven, cover the rolls with foil, and let the rolls rise in the warm oven for about 30 minutes.
If you are making these the day of, turn off the preheated 200 F oven, cover the rolls with foil, and let the rolls rise in the oven for about 30 minutes. MAKE SURE YOU'VE TURNED THE OVEN OFF before placing the rolls in to rise. We want a nice cozy place for the rolls to rise, but we don't want to bake them yet.
At this point, the rolls should look noticeably puffier and have grown in size. Preheat the oven to 350 F / 175 C. Remove the foil from the pan and bake for 28-34 minutes, or until the rolls are golden brown. Rotate the pan halfway through to help them bake evenly.